Brand Foundations: Kickoff session defining naming requirements and brand tone: empathetic, smart, trustworthy. Developed "Pallie" name for warmth and human connection.
Visual Identity: Explored two concept directions, finalizing identity that balanced technology credibility with caregiving warmth through strategic color and typography choices.
Brand Assets: Refined visual system and created custom mascot to humanize the AI assistant experience.
Website Design: Designed trust-building landing page in Figma with rapid feedback integration.
Development & Launch: Webflow build and live deployment.